In the past, I’ve told people at my writing retreats that the absolute social-media bare minimum, even before your first book is available, is: contact-info signature block on email, author-name.com domain name reserved, and Facebook Fan and Friend pages. But today I’m going to add another pre-pub must-do: Your Amazon Author Page.
Fortunately, Amazon makes this easy, so you can set it up in about ten minutes (and then keep improving it for the rest of your life). I hope the value of having a page to yourself on Amazon is already apparent. Amazon sells over 50% of all books sold in America, about 67% of all eBooks, and most adult fiction purchases. Your Author Page will be prominently featured any time anyone searches for your name (usually appearing second), and there will be a link to it on any sales page for a book you wrote. These pages often come up in Google and Bing searches too. The page gives you an opportunity to show anything you want to your readers–photos, bios, chatty posts, videos, Twitter feed, and of course book covers.
Most important: Your Amazon Author page will have a Follow feature. Readers who click on the Follow button will receive an email alert every time a new book by you comes up for order or preorder.
I recommend a short but friendly bio. Readers want personality, not boring details. You’re not applying for a job and this is not a CV. You want friendly, fun photos, nothing pompous or “writerly.” You should always post about signings, speaking engagements, or other events. If by error a book appears on your page that isn’t yours, or a title needs to be added, Amazon makes the problem easy to fix.
Barnes & Noble and Powell’s also have author pages worth your time, though they get less traffic and don’t provide as many opportunities to post material other than book titles. Still worth doing though.
Special note to other Penguin Random House authors. PRH has an author page for you already set up, and you may want to download photos and bios to make setting up your Amazon page easier.
Amazon Author Central: https://authorcentral.amazon.com
Penguin Random House: http://www.penguinrandomhouse.com
Bernhardt Summer Writing Retreats: http://www.williambernhardt.com/red_sneaker_wc/writing_retreats.php