If there’s a universal lesson that I think all writers must learn, it’s that your most valuable commodity–by far–is time. I can teach people to write cleaner, more effectively, more dramatically, but the one thing I cannot do is teach people to write more quickly. Finishing a book is extremely time-consuming, and that will be true whether you’re on your first book or your forty-fourth. As soon as you hear someone grin and say, “I write fast,” you know it probably isn’t going to be very good.
As a writer, you have to measure “to-do” items, not simply in terms of need, or cost, but time. Sure, it will save you fifty cents to drive to the other side of the city and buy gas at that 7-11, but what is the cost to you in terms of time? To be more specific, how many words are you giving up to save fifty cents? Is it a good investment?
Given the importance of time to every writer, I’m going to list a few productivity tools I think are valuable. The most essential one is Dropbox or Google Drive. You need one or the other for two reasons: 1) to make sure you have a safe place to store your work, and 2) so you can share large files with agents, publishers, friends, fans. You may back up your computer to a cloud, or an external hard drive, and that’s a good idea, but you probably don’t want to share access to your complete hard drive. An inexpensive Dropbox account will allow you to share specific large files with anyone. It also allows you to access key files regardless of where you are or which device you’re currently using. (If you don’t have an external hard drive, CrashPlan provides a continuous 24/7 backup for the contents of your computer.)
Evernote is the world’s most popular organizer, or “to-do list” program. It is beautifully designed and easy to use. I compose the first drafts of these blog posts on it. I’ve also used it for outlines, research notes, or random ideas that occur to me when it’s inconvenient to write them out in detail. You can carry the app version on your phone, so even if you don’t have your computer with you, Evernote can store your ideas. If your desk is perpetually surrounded by Post-It notes, it may be time to consider Evernote.
Zoom is the best and cheapest online meeting service for conferencing with editors, agents, friends, students, colleagues. Apple users can use FaceTime, but amazingly, not everyone uses Apple devices.
If you create graphics, check out Canva. It’s somewhere between Gimp, which is completely free but limited, and Photoshop, which can do about anything but is extremely expensive. I wouldn’t use Canva to design a cover, but it’s fine for creating social media materials. I’ve started posting about my poetry on Instagram, because that’s the largest poetry community in the world today. But Instagram requires a visual. Canva allows me to create good ones. (If you need free/public domain visual images, go to VisualHunt).
SignUp Genius is the best bargain in online scheduling software. We used it at the last Rose State Writing Conference to schedule private consults, and it was a huge improvement over pencil-and-paper scheduling. Acuity Scheduling has more features, but it does require a small monthly charge.
Virtual Response is the email newsletter service I prefer (I use it to send out the Red Sneaker Newsletter). VR makes it easy and cheap to send email to large numbers of people. Inputting the addresses is streamlined and simple. If you have fewer than 2000 names on your mailing list, MailChimp is free–but you may find you soon outgrow it.
Just remember: Cool gadgets and gizmos are only advantageous is they give you more time to write–not if you’re playing with your gadgets when you should be writing. Make yourself write as often as possible, whether you are “in the mood” or not. That’s how books get finished.