Figuring Out the Publishing World

Would you take a moment to nominate my new novel on Kindle Scout? It costs your nothing, and if the book is selected, you’ll receive a free digital copy. Click here to get to the page, then click “Nominate me.”

Since I’ve spent the last several blog posts talking about writing, I’m not surprised that most of the Red Sneaker email is about publishing, trying to fathom how to crack the market, where to send manuscripts, how to survive in a world where bookstores are online and books look like Star Trek PADDs.

I wish I had all the answers. I don’t. At best, I can offer a few guidelines, but at least those guidelines are based upon experience gained publishing over forty books in every possible way during the last thirty years. Here’s what I know for sure about where to publish your books:

  1. It depends on the book, and
  2. It depends upon you.

When I started submitting manuscripts back in the 80s, there was no confusion about it. Unless you had a NYC publisher, you weren’t in the bookstores, and that was where books sold. But somewhere in the last twenty years, Amazon became America’s top bookseller–by far. (#1 retailer, too.) In 2009, digital gizmos like iPads started catching on, and pretty soon people could carry thousands of books on a device that weighed less than a pound. If you’ve ever packed books for a long trip, you can see the advantages. Yes, you may prefer snuggling up to a nice hardcover when you’re in bed, but you aren’t always in bed (I hope) and hardcovers are expensive and increasingly harder to find. So what’s the upshot?

  1. Adult genre fiction sells more in eBook than paper. Figures vary, but it looks to me like sales are around 75% eBook. Books for kids, art books, and some nonfiction still sells better in paper–but the margin in narrowing.
  2. The Big Five NYC publishers are becoming increasingly dependent upon genre fiction (which they sometimes call “upscale fiction” to make it sound more different than it is). You will need an agent to pitch them.
  3. Smaller publishers are less likely to care about agents, and that may be where your non-genre work is heading anyway.
  4. New York is not publishing poetry to any significant degree.
  5. Amazon Publishing is not yet the largest share of the market, but they are the fastest growing slice–by far. Given the high visibility Amazon gives books in which they have a vested interest, that just makes sense.
  6. The Kindle Scout program is one way to get a book into Amazon. Amazon has other houses, but some still require agents (and even if you have one, do you want to give up 20% of your slender royalties)? It works best for adult genre fiction, though there have been exceptions.

And this is why last week, I worked on a book for a large publisher, sent one to a smaller publisher (cross fingers) and launched a Kindle Scout campaign for another book. These days, you need to try everything–based upon what’s right for the book and what’s right for you.

NOMINATE ME!: https://kindlescout.amazon.com/p/KY5IRZ0DD3YU

Join my Patreon campaign!: https://www.patreon.com/willbern

Promoting Your Work in Instagram

The blog is back!

I took February off to finish up a novel and to help Lara get the next issue of Conclave out. In case you’re wondering–Ben Kincaid is back! Justice Returns will soon be available. The Balkan Press has two new titles, Fetish and Other Stories, a lovely collection of short fiction, and Whimsical Warrior, a poetry book out in a few weeks. Lara’s novel, The Wantland Files, is doing phenomenally and was recently nominated for the Oklahoma Book Award. The summer writing retreat schedule is posted and we’ll soon be providing details about the fall writing conference.

Enough update. Back to blogging. I want to continue the prior discussion about marketing, this time focusing on Instagram. Whether we like it or not, social media marketing has become essential to book promotion. Most of you are probably already using Facebook and perhaps Twitter. But you may be overlooking Instagram, currently the fastest growing social media outlet, either because you think it’s just for kids or because you think it’s more about pictures than words. The latter part is true–but that doesn’t mean you can’t use it to attract readers.

Instagram has about 500 million readers, and 300 million of those post or visit every day. Who are the people? According to the Pew Research Center:

  • 32% of all internet users (and 28% of all US adults) use Instagram. Would you like to reach 28% of all US adults?
  • Instagram use is highest among young adults, but 33% of 30-to 49-year-olds also use Instagram.
  • Females are somewhat more likely to use Instagram than men, 38% to 26%, respectively.

So Instagram may be best for those targeting readers between 18 and 49, but almost anyone could benefit. Creating a profile is easy. All you need is a username and a short bio, though I would also add a photo. And start posting. Don’t expect overnight success. Like everything else in the world of writing, it takes time to build an audience.

How are authors using it? Tyler Knott Gregson has used it to become the bestselling poet writing today, with book sales far greater than the more traditional or academically approved poets. He typically handwrites or types out his short poems and posts photos. Agent Gordon Warnock’s Instagram feed is named for his dog Archer–it’s called archersnack.  He posts a lot of dog pictures, which people love. Other authors have posted book covers, photos from signings and events, or gorgeous photos of the settings of their books or the places where they live or write.

Lara and I were at Eureka Springs’ Books in Bloom festival and I started playing the piano because, you know, no one could stop me. Moments later, Tess Gerritsen had snapped a photo and posted it, which drew her many readers to my page (though they were more interested in what I was playing than what I was writing).

The site has added Instagram Stories, which allows you to string together photos or videos to tell a story. And there is Boomerang, which allows you to post a series of 20 or so photo frames which Instagram will speed up to create a looping video.

Here are some suggestions for finding a following on Instagram:

  • Choose a regular posting frequency and stick to it.
  • Cross-promote from other channels. Don’t hesitate to ask your Facebook friends to join you on Instagram.
  • Create a consistent photo theme. For instance, I may mention other books on Facebook and Twitter, but on Instagram I’m strictly a poet.
  • Use hashtags. On Instagram, you can use lots. #instapoet, for one.
  • Create quote images or “memes,” always popular and frequently reposted.
  • Share your followers’ posts. Khloe Kardashian reposted a Lang Liev poem, and the next day her following (and book sales) skyrocketed.
  • Include faces in your images occasionally. Including yours. People are drawn to faces.
  • Share Instagram posts to Facebook. You’ve already created it. Might as well.

I hope that’s helpful. I’m also attaching a link to my summer writing retreats. Two have already filled, so if you’re thinking about attending, don’t wait till the last minute.

Summer Writing Retreats: http://www.williambernhardt.com/red_sneaker_wc/writing_retreats.php

 

 

Marketing 101: Making Social Media Work for You

In a previous blog post I mentioned that social media has become crucial to promoting books. This is a double-edged sword. Yes, it’s cheaper, less time-consuming, and more effective than old-school book promotion tactics like book signings, but it may not be your first choice of how to spend your afternoon. My recommendation is that you strategize. Make a plan. How much can you do without going bonkers? What posts on what platforms will work best for you?

I also mentioned that Facebook is by far the best medium for selling books to adults, but Twitter and Instagram have adherents too, and other forums may be worthwhile if they or their participants favor the content of your book. But remember this: All these platforms are crowded and getting more so every day. You are not the only person advertising books. It is not enough to merely post. You must think of a way to make your posts distinctive. You must give people a reason to follow you.

What do your readers or potential readers like? Giveaways, warnings, updated info, laughs, inspirational words, advice, surprising truths, or fun facts? What emotions cause people to return to your posts? Happiness, compassion, the desire to be informed, career goals, support, or a feeling of being connected? The same creativity you put into your books must also be put into your social media campaign.

Here’s a checklist that may help. The most popular social media posts are:

Posts with images. Pictures grab attention more readily than text. Ideally, the image should make the reader’s eyes stop, then redirect those eyes to the text.

Posts inviting comment. Start a conversation. Ask a question. People love to have their opinions respected, and this will cause them to linger longer on your post.

Posts with secondary advertising. “Buy my book” posts are tiresome and should never be more than 10% of your media activity. A secondary ad may refer to your book without overtly asking people to buy. Upload your cover, or post a pic of you signing books or speaking to a book group.

Posts with links. Even when you aren’t overtly selling, form the habit of including a link to a site where people can find more information. This will also generate an image, which is good (see #1).

Some people have used ads on Facebook or Twitter to promote their work. I think this may have worked once but is now overdone. I’ve tried it but I’ve never felt it did me any good. I think it perhaps works best for nonfiction authors who can target readers interested in a particular topic than it does for fiction writers targeting fans of a particular genre. There are writers who have used these ads successfully, but I think they all started earlier when it was not so popular.

If you want to get in on the ground floor of something that isn’t overdone (yet), try livestreaming. Instead of posting text, try posting a video. Facebook Live is new and might be an opportunity to stand out—if you can concoct an engaging video presentation. YouTube Live may also be useful. Hold a livestreamed fundraising event to promote your book, or a livestreamed book-launch party. Recording live is not required. You could just make a video and post it. Start a YouTube channel (YouTube allows you to post longer videos of higher quality).

Start slowly and consider what will work best for your books. Don’t be shy about it. And don’t forget—no matter how much marketing you do, the majority of your day should still be spent writing.

The State of Publishing–2017

THE STATE OF PUBLISHING–2017

Publishing has probably never been more confusing, in part because people hold onto long-standing prejudices and stereotypes rather than looking at the facts. Well, that’s not the Red Sneaker way. I want you to have the most satisfying and successful writing career possible, and that means keeping one eye on your work and the other eye on the world. Some long-held beliefs are simply no longer true. When you prepare to make critical career decisions, what to write, where to send it, you need facts. Accurate information can help answer a lot of your questions. For instance:

Should I seek a big New York publisher, or a small press, or self-publish?

First let me say, as I have said before, that you must do what will make you happy, what will make you feel successful. That said, let’s look at the facts. According to the most recent Author Earnings report, the Big Five New York publishers’ market share is declining and will likely continue to do so in the years to come. By contrast, independent presses, self-publishers, and Amazon imprints (more on those later) comprise over 50% of all book sales. Old stereotypes such as “the best books get picked up by New York” or “bookstore books are superior” are simply no longer true. Given the small market share they have, bookstore sales have become the tail wagging the dog. Most people buying online don’t care who published a book and don’t care whether it’s in bookstores. They just want a good read.

Here’s what Jane Friedman wrote in her blog: “I think it will be a lackluster and perhaps soul-searching year for traditional publishers. The “print is back” fanfare will diminish, with Barnes & Noble continuing to remain flat or decline, and Amazon further gaining market share across formats….Without smarter ebook pricing, traditional publishers will continue to see flat or declining sales in that format.”

There are advantages to having the backing of a New York publisher–and disadvantages too, particularly in the royalty department. What is clear is that it is not the only way to go. Figure out what will be best for you and your work.

Do I need an eBook edition? Do I need a print edition?

I like print books too, particularly hardcovers. I’m old-fashioned and I just get more out of that reading experience. But since our goal is to be successful, not just to please ourselves, let’s look at the facts. According to the most recent DBW White Paper, in 2016, over 70% of all adult fiction sold in the eBook format. That is expected to grow, not diminish, in the years to come. eBook reader sales also continue to grow, and more readers means more digital sales. So no, if you’re writing adult fiction and you’re hoping to reach readers, you can’t skip the ebook. You might be okay without a print edition (though it’s not hard to set that up at CreateSpace, whether you think it will be massively profitable or not).

If you’re writing for children or writing nonfiction, your situation may be somewhat different–but I still wouldn’t skip the eBook.

Is Amazon a major publisher?

A strong argument could be made that Amazon is THE major publisher in the US. It now has thirteen different imprints, covering virtually every imaginable genre, and the Kindle Scout program opens the door to anyone who can mount a successful campaign. In 2016, 7 out of every 10 books on the Kindle bestseller list were published by Amazon. Overall, Amazon’s market share grew last year by 4%. No other publisher even comes close.

This just makes common sense. Like every other publisher in America, Amazon favors the product in which it has a vested interest, both in its promotions and its positioning. If you can make Kindle Scout “crowdsourcing” work for you, do it. If not, tie your book to a similar successful Amazon-imprint title in your marketing, so in time it will appear on that book’s page as a “People Who Bought This Also Bought” title.

With all the books out there today, how do I draw readers to mine?

Two answers here, both obvious:
1) Write it well, and
2) Market.

This may seem simplistic, but those are in fact the correct answers. As the Amazon store is increasingly filled with eBooks, the books that attract the most attention will be the ones that please readers (because they are written well) and the ones that have authors willing to spend time and occasionally money on marketing.

Once upon a time, every successful writer wanted a personal assistant. Today, the smart ones hire a book marketer. Using email, search engine optimization, and social media is more effective than any previous book marketing ever was–but it does require time and knowhow. Most writers would rather be writing. But I suspect that in the long run, this is what will separate those who sell well from those who don’t. So I’m going to devote the next several entries in my blog to marketing. Get the app and check it out. And follow what my wife Lara is doing with her new novel, The Wantland Files. She’s mapped out a six-month marketing plan that’s a virtual textbook on modern-day marketing, starting with the online launch party on January 21. Click here to see how it’s done.

(A longer version of this post appears in the most recent edition of the Red Sneaker Newsletter email. If you’re not on the distribution list, sign up here.)

Myth #8: The Good Writers Always Get Published

Since this is the season to be jolly, I wish I could tell you that this myth is true. Many people believe this to be true. I’ve heard it whispered on many occasions (even in bookstores), usually in the context of, “Why do you waste so much of your time trying to help writers? If they’re good, they’ll make it.”

And my answer is: Because I know that’s not necessarily true.

If you’ve read the classics, and I’ll bet most of you have, you know that many if not most of the greatest writers of all time were not popular and may not have even been published in their own lifetimes. Sometimes it takes a while for readers to catch up with the writer. And sometimes the writers just don’t know anybody, don’t have connections, don’t know how to structure or dramatize their work to make it publishable. I’ve always speculated that Emily Dickinson might’ve had a happier life if she’d just been lived in Boston rather than Amherst. Surely someone there would’ve appreciated her talent and known someone in the business. If you’ve read A Confederacy of Dunces–and I hope you have–then you’ve read a Pulitzer Prize-winning book by a man who could not get published, and eventually, in utter despondency, took his own life. I bet the posthumous awards did not make his family feel any better.

Sure, talent is important–though hard work and perseverance are more important. But they are no guarantee of anything. I know how fortunate I was to find a publisher early in life–and I know that not everyone in the world is so fortunate. So I’m doing what I can to give back a smidgeon of what I’ve been given.

This myth is not exactly the same but is certainly in the same ballpark as another myth I wrote about earlier in this series–the one about writers being born, not made. That’s silly–as if there’s a special writer DNA strand or something. There’s not. And there’s similarly no guarantee that the universe will serendipitously lead all great writers to their publishers.

I don’t say this to depress anyone. Just the opposite. I do it to encourage you, first, not to be discouraged when success doesn’t come overnight, and second, to not give up. Write every day. Revise and revise and revise. Seek outside input. Even if there are no guarantees, you can give yourself your best shot by doing everything possible to achieve your dreams. I don’t believe in the magic writer gene, but I do believe that if you keep learning and writing and persevering, eventually you will have the right book in the right place at the right time–and that’s when you get published. It’s not predestined by your talent. It’s made more likely by your determination.

On the subject of learning, my previous offer still stands. Register for one of the 2017 summer writing retreats before the end of the year and we’ll knock $100 off the price. I’ve seen a lot of talented people come out of these programs and publish. I sincerely hope you’re the next one.

Enjoy your Christmas–

Bill

2017 Summer Writing Retreats: http://www.williambernhardt.com/red_sneaker_wc/writing_retreats.php

For more info or to claim the discount: 405 203 8641.

Myth #5: I Fear I Can’t Write Because…

Since I’m posting this on Halloween, I thought it appropriate to continue the series on writing myths by specifically addressing the single factor that has prematurely ended more promising writing careers than anything else: Fear.

What are you afraid of? There must be something. Comes with the DNA. We have different fears, but there’s always something at the core creating insecurity or concern. And that’s a problem for a writer. Because a writer by definition has to, first, create something that never existed before and, second, put it out there for others to read. That requires a bit of ego–the assumption that you’ve written something worthy of another’s attention. Fear will prevent you from mustering the necessary ego to push forward.

Let me address a fear I’ve seen repeatedly in my writing retreats: fear about writing skills. Note I used the word “skills,” not “ability.” You can learn to write better–that’s the whole point of the retreats. But some people are better spellers, or better with grammar. Personally, I’ve never been a particularly brilliant speller. I’ve learned to check when unsure. And not to rely on SpellCheck, which at best tells me whether the letters I’ve typed make a word, not whether they make the word I intend. SpellCheck is useful, but there is no StupidCheck. When in doubt, look it up. Which you can do on that phone in your pocket in about five seconds.

Similarly, I’ve had students worry about their grammar or punctuation. “Do all writers have to be grammar Nazis?” No, I say, pointing out that the Nazis actually lost the war, and you want to win the battle to be published. You will have to acquire those grammar skills, though. GrammarCheck is better than it used to be, but far from perfect, and it will probably never understand that fiction writers sometimes deliberately use fragments, or write dialogue in colloquial language or slang.

Fortunately, there are many free tools online for improving your grammar, and if you take advantage of them on a daily basis, you will soon see your skills improve. There are many grammar blogs (Grammar Girl is the most popular), grammar email service (Word-of-the-Day), and even grammar games and apps. At the end of this blog I’ll post a list of excellent grammar-related websites. If need be, hire a tutor, which you can also find online or perhaps at the local community college. But do not let this readily fixable problem deter you from achieving your dreams.

The last fear I often hear is someone worrying that they haven’t read enough to be a writer. Look, it is not necessary to have an advanced degree in English Literature to write a book. It is not even necessary that you be “well read.” What is essential is that you be extremely familiar with the kind of lit you want to write. You can’t write romances if you don’t know how they go. You can’t write SF if you don’t know what’s already been done.

But reading the Great Books, while beneficial, is not essential. I have a good friend who is an extremely successful thriller writer who often laments that he hasn’t read the classics. So he can’t recite poetry or drop Shakespearean quotations or other pompous stuff I’m more likely to do at dinner. But he knows the world of thrillers inside out (much better than I do). It’s all he reads, all he’s ever read. And that gave him the background he needed to build the writing career he wanted.

Mark Twain said “Courage is resistance to fear, mastery of fear, not absence of fear.” So this year, celebrate Halloween by banishing fear and committing to the writing career you want. If necessary, start reading in your area or playing online grammar games. But the most important step is to start writing, regularly, every day. Commit to the future you want.

Grammar Websites: https://prowritingaid.com/art/111/10-Websites-to-Help-Improve-Your-Grammar.aspx

What’s New in Author Earnings?

I will return to the series on writing myths next week (probably) but I wanted to comment on the latest report from Author Earnings while the news was fresh. As many of you know, the people at AE have been using computerized data-gathering and number-crunching programs to collate book sales data, particularly at Amazon. Since Amazon never releases official sales figures, this data is invaluable. Every single time AE has released findings since it began over two years ago, it has shown indie publishing sales on the rise.

Until now.

It’s true. In the October report, for the first time ever, AE data indicates that the indie market share has declined. Not drastically, but significantly. Basically back to where it was in early 2015. Traditional publishers have gained some ground in the eBook arena, and Amazon’s publishing program continues to grow.

First, please note that these figures pertain to market share–not how much money is earned by authors. Authors at traditional houses take a much smaller royalty percentage, so the two are far from the same. Authors at small and medium-sized publishing houses take home about the same amount of money as authors at traditional houses (in the aggregate). This amazing. Two years ago it would have been inconceivable.

But it has declined since the last report.

How can this be? Everybody’s got a theory. Early speculation was that the decline was attributable to traditional publishers finally lowering their eBook prices, but this turns out to not be possible–because they haven’t. A more likely explanation is that the Big Five, and many small and medium-sized publishers as well–have started adopting the marketing strategies and tactics pioneered by indie authors. That would include price pulsing, discount newsletters, Facebook ads, retailer-specific metadata, and similar tricks. Imitation is the sincerest form of flattery, I suppose. Especially when it works.

I think this explanation may be correct. Do you get the Bookbub daily newsletter? I do. It has a huge distribution list and it offers deeply discounted books, usually 99 cents or perhaps $1.99. I’ve bought way too many books because of this newsletter. (AE says Bookbub may be responsible for 5-6% of Amazon’s total eBook sales.) But I’ve also noticed how its content has changed. Originally, the books promoted by Bookbub were mostly indie books. These days, books from traditional publishers, who are presumably willing and able to pay more, take up an increasingly large share of the newsletter. By stealing indie thunder, they’ve managed to halt their sales decline. At least for now.

This doesn’t change anything. We are still fortunate to live in an age in which authors have options, not only publishing options but sales venue options. Your decision about how and where to publish should be based upon your book, your goals, and your personality. Digitalization and online sales have been the great equalizer and a great friend to many indie authors. Since the Old Guard has learned to imitate the first batch of tricks, indies will have to develop new ones.

I’m betting they do.

Author Earnings: http://authorearnings.com/report/october-2016/

What Should I Write Next?

Many times throughout my life (including this weekend at my writing conference), I’ve heard people ask what book they should write next. What genre should they pursue? Should they chase the latest trend? Should they write this idea or another? My reply is always the same: Which idea do you care about most?

If you don’t care about a book, if it doesn’t mean anything to you, there is no point in writing it. This past weekend, I heard the wonderful Katherine Center advising people to write a book they would want to read. Excellent. Why write an idea or genre you don’t care about? Don’t tell me you’re doing it for money. That book will not turn out well, so you’re not going to get rich off it. Of my forty-three published books, only one was based on someone else’s idea–and it’s by far the worst book I ever wrote. (No, I will not tell you which one that was.)

Chasing the latest trend is even stupider–because by the time you get a book written, the trend will probably be over. Fads come and go (legal thrillers, chick lit, dystopian YA, you name it). How long they last is impossible to predict, but imagine your poor agent being stuck with a book that he or she can’t sell because the fad has passed. Worse if you spent a year writing it, never liked it, didn’t care about it–and now no one will ever read it. A year gone for no good reason.

The marvelous David Morrell always advises people to write the book that matters to them most. (That’s the one that will likely turn out best, too). David’s theory is that even if the market turns against you and you can’t sell it, it was still worth doing, because it was important to you. David only rarely has written a non-thriller, but when he did, you can be assured it was for a good personal reason.

Which brings me to my most recent novel, Challengers of the Dust. I am aware that some of my readers would much rather have another Ben Kincaid novel, or at least a thriller. But the truth is, I’ve written eighteen Ben books and they no longer represent a challenge. I hit a round-number birthday and started to envision a tombstone that only said: HE WROTE A BUNCH OF BEN BOOKS. I wanted to do more, so I left the series behind and focused on other characters and other forms. I don’t regret this decision in the least.

I love my two poetry books and the reviews they have received are the best I’ve seen in my entire life. These books will not put my children through college, but I am very glad I wrote them. This most recent novel was a shot from the heart, a chance to bring some Oklahoma history to life with two eccentric characters unburdened by thriller elements. It’s not boring, but don’t ask me what genre it fits into, because I don’t think it does.

I also think it’s the best book I’ve ever written. Thank goodness I took time to write it while I could.  I wouldn’t trade the praise I’ve received for these last three books for all the royalty checks on earth.

Are you planning a book? Heed my words. Write from the heart.

Link to Challengers of the Dust

The ABCs of Editing

Everyone needs an editor, even experienced, multi-published writers. At some point in the process you become too close to your work. Glaring flaws, immediately obvious to others, may elude your notice. Experience won’t cure this. And don’t imagine that because you read a lot and got good grades in English, you’ll never make a mistake. You will. We all do.

The sad truth is that no book ever published was ever perfect (at least not in the first edition). No matter how many eyes proofread the manuscript, something will slip through. Your job as a writer is to keep that to an absolute minimum, because every little boo-boo erodes confidence and draws the reader out of the story. If they occur too frequently, your reader will likely stop reading.

That said, a good editor is hard to find. I’ve had far too many people come to my retreats after spending thousands of dollars getting some of the worst editing and poorest advice I’ve ever heard. Don’t let that be you. Don’t hire anyone based on an ad or a conference appearance. Here’s what you should be looking for:

  • Actual Publishing Experience—If the editor has never published anything or worked in a publishing house, why would you imagine they know what publishers want? You’re not looking for a grammar nerd. You’re looking for someone to help your book succeed. That requires a knowledge of what agents and editors want, what makes a book read professionally.
  • Past Successes—There are some people who can’t create anything original but are still good editors, so if they haven’t written anything themselves, they should at least be able to tell you what books they’ve worked on in the past. Have any of those books attained any level of success? If the editor speaks in vague generalities about past work, that’s a red flag.
  • References—Similarly, if the editor has worked on books or with authors with a successful track record, they should be able to produce references. If the editor can’t give you a name, don’t part with your money. If the editor has any real experience, there will be testimonials on their webpage.
  • Professional Organizations—Another measure of professionalism is affiliation. Is the editor a member of Publishers Marketplace or the Editorial Freelancers Association? Both of these groups charge dues, so that factor alone will weed out many amateurs. Also look for affiliations relevant to your work, genre-specific groups like Mystery Writers of America.
  • Terms—Make sure you are absolutely clear on what you will get and when you will get it before you part with your money. Your editor should be able to provide a sample edit. A contract may give you even more peace of mind.

If you’ve evaluated the editor based on these factors and still feel unsure—don’t do it. Trust your instincts. And yes, I’ll edit your book if I have time, and if I don’t, I’ll refer you to someone I know is good and won’t charge an exorbitant fee. Just email me (willbern@gmail.com).

FYI—Kindle Scout has become a terrific opportunity for forging alliances with Amazon, the shop that sells more than 50% of all books sold in the US. My wife Lara’s book, The Wantland Files, is currently on Scout. Would you please take a moment to nominate her book? It’s free. All you need is an Amazon account (and if you don’t have one, you can set it up in a few seconds). If Lara’s book is chosen, you’ll receive a free copy. The writing community is all about helping one another. Please follow this link and nominate.

Nominate The Wantland Files on Kindle Scout

Myth #3: Writing is Easy if You’re Any Good at It

Alternately, I could have titled this post something like, If you think writing is hard, you must not have any talent–because that’s how I often hear people phrase this idea at conferences and retreats. Either way, it’s completely untrue, though I can see how people might come to believe it.

It’s easy to become discouraged when the words aren’t flowing right, when you’re stuck in a fictional morass, when you know there’s something wrong but you can’t quite put your finger on what it is. It’s particularly easy to become discouraged early in your writing career, because until you’ve got some practice under your belt, the work is never as good as you want it to be. I’ve read wonderful books all my life, you think. Why can’t I write one?

Here’s the reality: Writing is hard. I’m not sure why, but it is. Like all acts of artistic endeavor, creating something out of nothing is challenging. There may be other things that are as hard, but I don’t think there’s anything harder. We rarely have any trouble expressing ourselves verbally. So why is it so hard to put words down on paper? Perhaps a neurologist could explain it. I can’t, but I know it’s true. My next novel (Challengers of the Dust, out September 9) will be my 43rd book. So at this point, you might imagine I have this writing thing down, right? Wrong. It’s still a struggle. The first draft is always a fight to wrestle onto paper, and even then I’m typically so dissatisfied with it that I bury my face in my hands and think, When did I forget how to write?

Of course, the secret is to not stop there. Take a brief break, and then start on the next draft. Each time, if you’re putting in your maximum effort and working consistently, you should begin to see improvement. This is what writing is all about (and also the subject of my most recent Red Sneaker book, Excellent Editing). Your first draft will never be publishable. Writing is a process–and no steps in that process can be skipped without diminishing the final product. Good writing is the result of relentless editing and revision and reconsideration.

I will say this–I do believe that with practice you may find writing getting, not easier, but a bit faster. That is, once you have your writing process down cold, you may find the time it takes to produce a first-rate book decreasing. It will never be fast, but it may become faster. What causes some experienced authors to be labeled “prolific” is not that they find writing easy but rather that they’ve made writing a daily habit and they’ve got their process down.

So if you’re out there thinking, writing is so hard for me, I must be a terrible writer–you’re wrong. Writing is hard for everyone. You may need more practice. The more you do, the quicker it will get. Just don’t give up. Don’t become discouraged. And whenever you have an opportunity to learn more about this challenging quest you’ve undertaken, go for it.

One more note about the forthcoming Rose State Writers Conference: This year, for the first time ever, a VIP Dinner will precede the Friday night program. This will give you a chance to dine with and have photos taken with the Guests of Honor. Since there’s food involved, there’s an additional charge, but I encourage you to take this opportunity to rub shoulders with the people you hope to emulate. You might even have some fun!

Excellent Editing link

Rose State Writers Conference link