Every year, many aspiring writers search for the assistance they need to break out–the agent, the editor, the publisher, whatever it is. And every year, many writers conferences offer to provide that assistance. The problems, of course, are that they are not free and they are not all in your hometown. How do you decide whether a conference is worth the investment? How do you decide which of the many you should attend?
I have some insight on these questions. As you may already know, I’ve organized a writers conference for many years now. It’s a lot of work and not terribly profitable, but every time I think about ending it, I come back to the same question: How would my life have changed if something like this had been available when I was trying to break into the business? I was a Oklahoma punk who’d never even met a writer, much less been in a hotel filled with them. Information was tough to find. I survived, but it wasn’t easy and that certainly might have helped.
And that’s why I put on the conference.
I think hard every year about how to make this year’s conference as useful as possible. Social opportunities are great, but I want the conference to provide more than networking. Information is the most valuable professional asset, so I try to provide the info people need to succeed. This has become even more important in recent years, as the publishing industry has undergone so many changes in so little time. I make sure people can find agents and editors, too. While I can’t guarantee publishing contracts, I can guarantee opportunities, information, and valuable feedback. The rest is up to the writer.
Here are the factors you should consider when deciding whether to attend a conference:
- If you’re hoping for an agent (or editor), examine the credentials of the people attending in advance. Sadly, some conferences will invite (or permit) agents who do not have strong track records, to fill slots cheaply or because they lack the contacts necessary to get to the top players. I’ve seen conferences with agents I wouldn’t even allow my students to pitch. If you’re going to commit to an agent, there should be a good reason. Make sure the person you’re pitching has sold books. Their website should list their clients as well as past sales. Make sure they represent the kind of book you’re writing. Make sure they’re with a reputable agency. If you can’t tell from their webpage (or they don’t have one), that should set off warning bells.
- Some conferences are so large they take the cattle-call approach to private consultations. Everyone is released at the same time in a large room and you can talk to as many as possible in a set period of time. You’ll like spend most of your time waiting, not talking. Some conferences make you pay an extra fee, per pitch. I recommend smaller or midsize conferences with reputable agents, so you know you’ll get to talk to the ideal people–and have enough time to have a real conversation. Plan to spend maybe 10% or your allotted time actually pitching. Spend the rest of the time listening. Go in with smart questions, things you need to know. Even if they don’t take you on, what would they recommend you do next? Instead of expecting an instant contract, view it as a learning experience, a rare opportunity for a professional consultation. Pick the brains of industry leaders. Most will be happy to talk.
- Give the rest of the speakers the same scrutiny. You should pick your sessions based not only on topic but also credentials. Even if the topic doesn’t address your primary need, a knowledgable speaker can impart information you may well find useful. Look for people who know what they’re talking about. If an opportunity for a chance conversation comes along, be prepared with questions. Don’t ask the obvious, stuff you could Google. Dig deeper. Take notes. Buy recordings. Then put the information into practice immediately, before you’ve had time to forget it.
You probably won’t be surprised to hear that when I plan my conference, I only bring in agents I would be happy to have as my own, and I only choose speakers who are knowledgeable and know how to impart that knowledge. And I am always available to make sure people make contact with the people they want to see (or get anything else they need). I mother-hen the whole shebang, doing my best to make sure everyone is happy and everyone gets the tools they need to succeed. If you have any questions about the conference (OKC, Sept 22-24), feel free to email me: firstname.lastname@example.org.