Create Your Own Audiobooks

Last week, I blogged about the dramatic rise in audiobook sales. This week, I’m going to tell you how to make one yourself.

The simplest, least expensive, most cost-effective approach (though not the only approach) is to use ACX, which is a subsidiary of Amazon. ACX is basically a platform for pairing authors with narrators (what ACX calls “producers”), uploading the work, and listing it for sale on Amazon, Audible, and iTunes.

You’ll sign up as an author, then search for your book. (If it’s on sale at Amazon, it will be there). Claim it as your own. Then you can choose to read it yourself (complicated) or find a professional audiobook narrator to read it (less complicated, but you will share your profits). You post a script of about ten minutes of your book, and invite interested narrators to record the sample and send it to you. If you like what you hear, you can hire them. If not, you don’t.

Or you can be more proactive about it. The narrators all have pages with samples of their work. Listen around, and if you hear someone who sounds perfect for your book, send an email inviting them to audition. If they’re interested, you may save yourself a lot of time and get someone you really like.

Once you have your narrator, you have two choices. You can pay them an agreed-upon sum up front, or you can split the royalties 50-50. Most people choose the later. Partner up with your narrator. Make it a joint enterprise.

Some of you may be tempted to record your books yourself (as I have done with the Red Sneaker books). I will warn you–this will not work unless you have a studio and professional recording equipment. You might be able to reserve time in a recording studio, but this is expensive. When you consider recording, editing, and post-production work, you will likely have an hourly bill three to four times the actual length of the book.

You can set up your own studio at home, but again, you need professional equipment which is not cheap. I had it easy–my wife is professional audiobook narrator and already had a studio I could borrow–but if you’re setting one up from scratch, you will have to invest both money to buy the equipment and time to learn how to use it. Even then, unless you are a professional sound engineer or experienced narrator, you will have to send your work out for post-production work.

ACX does have specific and high recording standards. They will not accept anything that is not of first-rate quality. So if you’re thinking you can do this on the microphone built into your computer, forget it. Not gonna happen. Believe me, unless you have a pro in the house, the simpler approach is to seek out a narrator. Let the pros do it and split the profits.

And then the work you did on that book starts earning money in an entirely different realm, one that is growing by leaps and bounds. You’ve done the hardest work. Make the most of it.

ACX: http://www.acx.com

What’s the Fastest Growing Format in Publishing?

Audiobooks.

If you’ve been to one of my writing retreats in the last three years, you’ve heard me say that audiobooks are huge and getting huger. It’s still true. In fact, despite the huge growth of recent years, audiobook sales jumped another 21% last year, while most publishing sectors declined. Audio revenues increased by 36%. As a result, publishing houses are increasing audio budgets and hiring big-name talent. Reese Witherspoon recorded the audio for Go Set a Watchman. Stephen King released “Drunken Fireworks” in audio format four months before it was released in print.

But the fact that the Big Five are producing audiobooks doesn’t mean you can’t too.

Once upon a time, audiobooks were impossible for self- or small publishers. No longer. Now anyone can do it. I won’t say it’s easy. But I will say it’s possible. And if you don’t do it, you’re not giving your book its maximum possible exposure. To put it in Hollywood terms: You’re leaving money on the table.

The reason for this surge in sales is digital downloads. Audio is no longer dependent upon bulky and fragile physical media like CDs and cassette tapes. Listeners can download audio directly to their phones or iPods in seconds. They can listen while they drive, exercise, run, watch a kid’s softball game, even while they swim (waterproof iPod). Listeners often switch between media–listen with the phone in the car, listen from a tablet while they eat, then switch to actual reading (eBook) when they’re at home. WhisperSync allows them to pick up reading right where they stopped listening to the audiobook.

The largest producer of audiobooks is Audible (now owned by Amazon). Their membership increased by 40% last year. And the stats indicate that Audible members also buy 40% more books in all formats after they become members. They read with their eyes, too, when they can.

In other words, if you still have the audio rights to a book and you haven’t produced an audiobook yet, you’re making a mistake. My wife Lara records audiobooks, and what she has seen time and again is that the existence of an audiobook increases the visibility and spurs sales of both the audio, print, and eBook editions. She has also seen books that have middling print or eBook sales but surge in audio. Sometimes, publishing is just not predictable. You want your book to be available to as many people in as many places as possible.

Have I convinced you that you need to produce an audiobook yet? Good. In the next blog, I’ll tell you how to do it.