Maximize Your Writing Time

If there’s a universal lesson that I think all writers must learn, it’s that your most valuable commodity–by far–is time. I can teach people to write cleaner, more effectively, more dramatically, but the one thing I cannot do is teach people to write more quickly. Finishing a book is extremely time-consuming, and that will be true whether you’re on your first book or your forty-fourth. As soon as you hear someone grin and say, “I write fast,” you know it probably isn’t going to be very good.

As a writer, you have to measure “to-do” items, not simply in terms of need, or cost, but time. Sure, it will save you fifty cents to drive to the other side of the city and buy gas at that 7-11, but what is the cost to you in terms of time? To be more specific, how many words are you giving up to save fifty cents? Is it a good investment?

Given the importance of time to every writer, I’m going to list a few productivity tools I think are valuable. The most essential one is Dropbox or Google Drive. You need one or the other for two reasons: 1) to make sure you have a safe place to store your work, and 2) so you can share large files with agents, publishers, friends, fans. You may back up your computer to a cloud, or an external hard drive, and that’s a good idea, but you probably don’t want to share access to your complete hard drive. An inexpensive Dropbox account will allow you to share specific large files with anyone. It also allows you to access key files regardless of where you are or which device you’re currently using. (If you don’t have an external hard drive, CrashPlan provides a continuous 24/7 backup for the contents of your computer.)

Evernote is the world’s most popular organizer, or “to-do list” program. It is beautifully designed and easy to use. I compose the first drafts of these blog posts on it. I’ve also used it for outlines, research notes, or random ideas that occur to me when it’s inconvenient to write them out in detail. You can carry the app version on your phone, so even if you don’t have your computer with you, Evernote can store your ideas. If your desk is perpetually surrounded by Post-It notes, it may be time to consider Evernote.

Zoom is the best and cheapest online meeting service for conferencing with editors, agents, friends, students, colleagues. Apple users can use FaceTime, but amazingly, not everyone uses Apple devices.

If you create graphics, check out Canva. It’s somewhere between Gimp, which is completely free but limited, and Photoshop, which can do about anything but is extremely expensive. I wouldn’t use Canva to design a cover, but it’s fine for creating social media materials. I’ve started posting about my poetry on Instagram, because that’s the largest poetry community in the world today. But Instagram requires a visual. Canva allows me to create good ones. (If you need free/public domain visual images, go to VisualHunt).

SignUp Genius is the best bargain in online scheduling software. We used it at the last Rose State Writing Conference to schedule private consults, and it was a huge improvement over pencil-and-paper scheduling. Acuity Scheduling has more features, but it does require a small monthly charge.

Virtual Response is the email newsletter service I prefer (I use it to send out the Red Sneaker Newsletter). VR makes it easy and cheap to send email to large numbers of people. Inputting the addresses is streamlined and simple. If you have fewer than 2000 names on your mailing list, MailChimp is free–but you may find you soon outgrow it.

Just remember: Cool gadgets and gizmos are only advantageous is they give you more time to write–not if you’re playing with your gadgets when you should be writing. Make yourself write as often as possible, whether you are “in the mood” or not. That’s how books get finished.

The State of Publishing–2017

THE STATE OF PUBLISHING–2017

Publishing has probably never been more confusing, in part because people hold onto long-standing prejudices and stereotypes rather than looking at the facts. Well, that’s not the Red Sneaker way. I want you to have the most satisfying and successful writing career possible, and that means keeping one eye on your work and the other eye on the world. Some long-held beliefs are simply no longer true. When you prepare to make critical career decisions, what to write, where to send it, you need facts. Accurate information can help answer a lot of your questions. For instance:

Should I seek a big New York publisher, or a small press, or self-publish?

First let me say, as I have said before, that you must do what will make you happy, what will make you feel successful. That said, let’s look at the facts. According to the most recent Author Earnings report, the Big Five New York publishers’ market share is declining and will likely continue to do so in the years to come. By contrast, independent presses, self-publishers, and Amazon imprints (more on those later) comprise over 50% of all book sales. Old stereotypes such as “the best books get picked up by New York” or “bookstore books are superior” are simply no longer true. Given the small market share they have, bookstore sales have become the tail wagging the dog. Most people buying online don’t care who published a book and don’t care whether it’s in bookstores. They just want a good read.

Here’s what Jane Friedman wrote in her blog: “I think it will be a lackluster and perhaps soul-searching year for traditional publishers. The “print is back” fanfare will diminish, with Barnes & Noble continuing to remain flat or decline, and Amazon further gaining market share across formats….Without smarter ebook pricing, traditional publishers will continue to see flat or declining sales in that format.”

There are advantages to having the backing of a New York publisher–and disadvantages too, particularly in the royalty department. What is clear is that it is not the only way to go. Figure out what will be best for you and your work.

Do I need an eBook edition? Do I need a print edition?

I like print books too, particularly hardcovers. I’m old-fashioned and I just get more out of that reading experience. But since our goal is to be successful, not just to please ourselves, let’s look at the facts. According to the most recent DBW White Paper, in 2016, over 70% of all adult fiction sold in the eBook format. That is expected to grow, not diminish, in the years to come. eBook reader sales also continue to grow, and more readers means more digital sales. So no, if you’re writing adult fiction and you’re hoping to reach readers, you can’t skip the ebook. You might be okay without a print edition (though it’s not hard to set that up at CreateSpace, whether you think it will be massively profitable or not).

If you’re writing for children or writing nonfiction, your situation may be somewhat different–but I still wouldn’t skip the eBook.

Is Amazon a major publisher?

A strong argument could be made that Amazon is THE major publisher in the US. It now has thirteen different imprints, covering virtually every imaginable genre, and the Kindle Scout program opens the door to anyone who can mount a successful campaign. In 2016, 7 out of every 10 books on the Kindle bestseller list were published by Amazon. Overall, Amazon’s market share grew last year by 4%. No other publisher even comes close.

This just makes common sense. Like every other publisher in America, Amazon favors the product in which it has a vested interest, both in its promotions and its positioning. If you can make Kindle Scout “crowdsourcing” work for you, do it. If not, tie your book to a similar successful Amazon-imprint title in your marketing, so in time it will appear on that book’s page as a “People Who Bought This Also Bought” title.

With all the books out there today, how do I draw readers to mine?

Two answers here, both obvious:
1) Write it well, and
2) Market.

This may seem simplistic, but those are in fact the correct answers. As the Amazon store is increasingly filled with eBooks, the books that attract the most attention will be the ones that please readers (because they are written well) and the ones that have authors willing to spend time and occasionally money on marketing.

Once upon a time, every successful writer wanted a personal assistant. Today, the smart ones hire a book marketer. Using email, search engine optimization, and social media is more effective than any previous book marketing ever was–but it does require time and knowhow. Most writers would rather be writing. But I suspect that in the long run, this is what will separate those who sell well from those who don’t. So I’m going to devote the next several entries in my blog to marketing. Get the app and check it out. And follow what my wife Lara is doing with her new novel, The Wantland Files. She’s mapped out a six-month marketing plan that’s a virtual textbook on modern-day marketing, starting with the online launch party on January 21. Click here to see how it’s done.

(A longer version of this post appears in the most recent edition of the Red Sneaker Newsletter email. If you’re not on the distribution list, sign up here.)

Myth #8: The Good Writers Always Get Published

Since this is the season to be jolly, I wish I could tell you that this myth is true. Many people believe this to be true. I’ve heard it whispered on many occasions (even in bookstores), usually in the context of, “Why do you waste so much of your time trying to help writers? If they’re good, they’ll make it.”

And my answer is: Because I know that’s not necessarily true.

If you’ve read the classics, and I’ll bet most of you have, you know that many if not most of the greatest writers of all time were not popular and may not have even been published in their own lifetimes. Sometimes it takes a while for readers to catch up with the writer. And sometimes the writers just don’t know anybody, don’t have connections, don’t know how to structure or dramatize their work to make it publishable. I’ve always speculated that Emily Dickinson might’ve had a happier life if she’d just been lived in Boston rather than Amherst. Surely someone there would’ve appreciated her talent and known someone in the business. If you’ve read A Confederacy of Dunces–and I hope you have–then you’ve read a Pulitzer Prize-winning book by a man who could not get published, and eventually, in utter despondency, took his own life. I bet the posthumous awards did not make his family feel any better.

Sure, talent is important–though hard work and perseverance are more important. But they are no guarantee of anything. I know how fortunate I was to find a publisher early in life–and I know that not everyone in the world is so fortunate. So I’m doing what I can to give back a smidgeon of what I’ve been given.

This myth is not exactly the same but is certainly in the same ballpark as another myth I wrote about earlier in this series–the one about writers being born, not made. That’s silly–as if there’s a special writer DNA strand or something. There’s not. And there’s similarly no guarantee that the universe will serendipitously lead all great writers to their publishers.

I don’t say this to depress anyone. Just the opposite. I do it to encourage you, first, not to be discouraged when success doesn’t come overnight, and second, to not give up. Write every day. Revise and revise and revise. Seek outside input. Even if there are no guarantees, you can give yourself your best shot by doing everything possible to achieve your dreams. I don’t believe in the magic writer gene, but I do believe that if you keep learning and writing and persevering, eventually you will have the right book in the right place at the right time–and that’s when you get published. It’s not predestined by your talent. It’s made more likely by your determination.

On the subject of learning, my previous offer still stands. Register for one of the 2017 summer writing retreats before the end of the year and we’ll knock $100 off the price. I’ve seen a lot of talented people come out of these programs and publish. I sincerely hope you’re the next one.

Enjoy your Christmas–

Bill

2017 Summer Writing Retreats: http://www.williambernhardt.com/red_sneaker_wc/writing_retreats.php

For more info or to claim the discount: 405 203 8641.

Shopping for Writers

It’s that time again, like it or not. We were at the mall yesterday to see a movie, but we could barely get there for all the holiday shoppers scurrying frantically about. Is Christmas shopping still fun? Was it ever?

I bet you have some writers on your shopping list. I know I do. And this past week, I’ve seen several proposed shopping lists floating around the internet, all of which I thought terrible, filled with expensive tech gewgaws more likely to distract a writer than to aid one. So of course, I decided to prepare a list of my own.

Editing Tools. I’ve written a previous blog about the importance of outside editing for all writers, and I’m always available to help you find an incisive copyeditor. But some people are seeking advice on technical matters. Hemingway is an app that helps you improve readability. It tells you if you’re being too wordy or technical. Deadline and Grammarly are apps that check grammar and punctuation, but if you’re giving a gift, I suggest the more in-depth (and expensive) analysis provided by ProWritingAid. You paste in your text and it will give you many different reports (how many depends on how much you pay) and an overall summary. It will not only correct grammar but point out cliches, redundancies, vagaries, excessive dialogue tags, and much more.

Writing Tools. The most stylish writer in the house, Kadey, suggests a Tiffany & Co pen, preferably in the iconic baby blue. Diamonds are optional. I’m a fountain pen man myself, but I have to admit, they are lovely. If you don’t want to spend quite that much, try the Knock Knock Note Pads. They are hilarious. I prefer the Pep Talk version, because it seems to be speaking to writers with check boxes labeled “You Can Do It!” or “It Is What It Is.”

Consider an Assistant. Overwhelmed by the social media necessary to publicize a book these days? Consider an author assistant. The cost might be less than you imagine–find a bright English major by posting at your local community college. Every time you punt some chore like media posting or manuscript formatting or managing email or fact-checking or website management, you’ve bought yourself more time to write.

Illumination. Lara (author of the acclaimed novel The Wantland Files) suggests candles. This may be influenced by the fact that she writes in the bathtub (don’t laugh, so did Voltaire), and what’s the point of a bath without candles? Bath & Body Works is currently having a sale on their aromatherapy line.

Education. I would be remiss (and excessively modest) if I didn’t mention my summer writing retreats, which are also more affordable than you might imagine–I haven’t raised the price in ten years. My 2017 schedule is finalized, and if you register before the end of 2016, you get a 20% discount. I love working with aspiring writers, and the fact that more than two dozen of my students have gone on to publish with major publishers suggests that the retreats work. I know they’re a lot of fun. Here’s the schedule:

June 21-25, 2017 East Coast Retreat
Dolliver’s Neck Road
Gloucester MA 01930 (near Boston and Freeport)

June 28-July 2, 2017 Deep South Retreat
The Veranda
252 Seavy Street
Senoia GA 30276 (near Atlanta)

July 5-9, 2017 Ozark Mountains Retreat
The Writers Colony at Dairy Hollow
515 Spring Street
Eureka Springs AR 72632

July 19-23, 2017 West Coast Retreat
Huntington Beach CA 92647 (near LA and Anaheim)

July 26-30, 2017 Southwest Retreat
2801 Parklawn Drive
Midwest City OK 73110 (near OKC)

For information about the retreats, call 405 203 8641 or visit my website: http://www.williambernhardt.com/red_sneaker_wc/writing_retreats.php

Here are some more links:

Tiffany pens 

Knock Knock Notes

Hemingway

Grammarly

ProWriting Aid

Candles

Don’t forget to enjoy Christmas!

Should My Novel Have Multiple Viewpoints?

During a visit to Thrillerfest a few years ago, I heard the same question posed to two different writers (during two different sessions). Each was asked, “How many viewpoint characters can you have?” The first author, who is successful and well-respected, answered, “Three is good. Five is the max.” When my friend Phillip Margolin received the same query, his answer was, “How many do you need?”

I’m with Phil, but I do think we need to establish some guidelines. You should have a central protagonist. Though there are exceptions to every rule, readers generally are happier when they know whose story they are following and who they are rooting for. Books with co-protagonists rarely work. So regardless of the number of viewpoints, the protagonist should have more scenes than anyone else and those should recur most frequently. I think it’s usually a bad idea to be away from the protagonist for more than a chapter.

Multiple viewpoint is more common today than it has been in previous eras. Arguably, the epistolary novel was a form of multiple viewpoint, but subsequently, single-viewpoint novels were more common. In time, though, writers realized that multiple viewpoint was a great way to drum up suspense. In mysteries and thrillers, a departure into the viewpoint of a competitor or villain allows the reader to know something the hero doesn’t–ratcheting up the tension (The Girl on the Train by Paula Hawkins). This might also give you an opportunity to make the antagonist more empathetic and less of a cardboard bad guy. In romances, multiple viewpoint–switching between hero and heroine, is more common today (A Run for Love by Callie Hutton). And you will also find it in SF/fantasy and literary fiction (The Hours by Michael Cunningham or The Help by Kathryn Stockett). Ultimately, you have to decide what is the best approach for telling your story.

I recall one of the best writers I know, David Morrill, railing against writers who introduce a viewpoint character for one chapter only (usually because the character dies at the end). For David, this is lazy writing. There’s always a better way to convey that scene than by asking the reader to become invested in a character who will never appear again. It’s not only a cheat but an unwelcome bit of misdirection. When you put your reader in a character’s viewpoint, you suggest that this character is important. They will not be pleased to learn the character is simply a victim. And it’s always a bad idea to introduce a new viewpoint just to drag in some exposition or infodump.

And now, having established the rules, let me explain how and when I broke them. When I wrote the last Ben Kincaid courtroom drama, Capitol Offense, one of the topics I wanted to address was the common law enforcement policy of not pursuing lost-person reports from a spouse until someone has been gone a long time, often as long as a week. Their excuse is that, in most cases, there’s been a squabble and the spouse has simply run off. But this policy has led to many tragic results. In my novel, Ben’s client was devastated by the loss of his wife–because the police waited too long to look for her. I wanted the reader to feel his pain, and to me, that meant they needed to know his wife personally. So I introduced the wife in the first scene, her work as an oncologist for children, her sense of humor, her great love for her husband. Obviously, she did not survive far into the story. But I still felt the excursion into her viewpoint was justified.

Capitol Offensehttps://smile.amazon.com/Capitol-Offense-Novel-Kincaid-Book-ebook/dp/B002PXFYJC/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1479663628&sr=8-1

Myth #7: The Key to Success is a Good Story Idea

Those of you who have attended my small-group writing retreats know that we spend precious little time brainstorming premises. Since I ask everyone to send me their work-in-progress before the retreat begins, I assume everyone already has an idea and wants some input on how to make it better. But doesn’t that mean I’m overlooking something important? Doesn’t that mean I’ve skipped Square One?

No. Here’s the truth. Ideas are everywhere, and most of them are variations on themes that have been around much longer than we have. One of the great benefits of maintaining a regular writing schedule is that, once your subconscious knows you’re going to be writing every day, it keeps an eye out for stuff to write about. You can’t browse through bookstore, or see a film, or read a newspaper, or even walk down the street without being bombarded with ideas. Most professional writers have far more ideas than they could ever write. When it comes time to start a new book, they have to sift the wheat from the chaff and pick the one (or combine several) to write.

Here’s another truth: If you look at the breakout hits, or the books on the bestseller lists, you’ll mostly see books of excellent quality. But that doesn’t necessarily mean the core idea is breathtakingly original. You’ll find mysteries, thrillers, romances, historical melodramas–variations on established themes. I hope the characters seem fresh and the situations aren’t hackneyed…but there will always be a core of familiarity. And that’s not necessarily a bad thing. Because part of the reason people read fiction, and particularly genre fiction, is because it’s comfortable. Readers hope you bring energy and excitement to it, but they don’t necessarily expect, or even want, you to reinvent the wheel.

If that’s true, you may be wondering, how do I make my book stand out? How do I make it catch the eye of an agent or editor? This is what I map out in my book Promising Premise. You take your core idea and build it into something wonderful. Here’s that book’s must-have list:

High stakes

Emotional appeal

Inherent conflict

Believability

Fresh Spin

And if you don’t know what I mean by all those…what can I say? Go get the book.

And if you’ve done all that and you’re still not selling…it’s not the idea, it’s the writing. May I direct you to Sizzling Style?

Promising Premise: https://smile.amazon.com/Powerful-Premise-Writing-Irresistible-Sneaker-ebook/dp/B00Z4RN5QU/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1479070966&sr=1-1

Sizzling Style: https://smile.amazon.com/Sizzling-Style-Matters-Sneaker-Writers-ebook/dp/B00JRESCOQ/ref=pd_sim_351_1?_encoding=UTF8&psc=1&refRID=6QTAP02R1XGAH7CWD0X1

Myth #6: Real Writers Are Compelled to Write…Always

Here I am, posting a blog the day before Election Day, trying to come up with some jazzy way to tie this into the election–and I already used “Fear” last time. Darn! This is what comes from not thinking ahead.

Today the myth I’m addressing, one you have likely heard many times, is “Writing is a compulsion,” or perhaps “I can’t not write.” Some aspiring or amateur writers love to say this stuff because it sounds so writerly. But is writing a compulsion? Since I always advise people to commit to a regular writing schedule and to write every day, you may be thinking I will buy off on this one.

Wrong. (See, I just quoted a candidate. I’m making this work.) I can’t not write? Give me a break. I love writing, especially when the words are flowing and I can tell it’s good. But I can’t not write? There’s a new episode of Black Mirror on tv, I haven’t worked the NYT crossword yet, I’m still trying to learn that Death Cab for Cutie song on the piano, I’m halfway through Anne Tyler’s new book…you get the drift? There are a lot of marvelous things I could be doing other than writing. So don’t kid a kidder. I could not write. But I will anyway. I will make myself write, because I know that’s the only way a book gets finished. It’s not that I can’t. It’s that I force myself to do it anyway.

This doesn’t mean I dislike writing. It means writing is hard work, which is why you commit to a schedule, basically telling yourself that even thought there are other things I could be doing, I’m going to force myself to get words down on paper anyway.

This leads directly into another great writer myth: writer’s block. This is another topic not-yet writers like to talk about because it sounds so romantic and tortured and deep. But truth is, this is a complete hoax. You never hear anyone complaining that they have plumber’s block. What makes writers so special? Why do we get a ready-made excuse for not working? Isn’t this just self-indulgence? Isn’t this just coming up with an excuse for not working that doesn’t require you to admit that writing isn’t a compulsion? “I can’t not write…but today the words aren’t flowing. I’m blocked.”

Roz Morris said, “If you’re the kind of person who believes that block will stop you, you’re the type to get it.”

To me, writer’s block means: 1) you don’t know what happens next because you didn’t think it through before you started, 2) you can’t think of anything to write about, or 3) you don’t know why you’re writing. If it’s   the first problem, sit down and make an outline. This will not only help you see the big picture, it will be so painful that tomorrow you’ll be anxious to write. If it’s the second problem, go to the library (or bookstore, if you can find one). Walk through the stalls. Read some dust jackets. Not to copy–to be inspired. Ideas will fly at you. And if it’s the third problem, insufficient motivation, honestly, this may not be the right profession for you. Perhaps you like the idea of working with books but not writing itself. There are other occupations in the book industry you could consider.

Or you could (shameless plug) read my book Powerful Premise. Because if you do want to be a writer, I think that book will get your neurons firing and put you on the path to starting a book that you will work on every day, not because you’re compelled to do so, but because you’ve got a terrific story to tell and you want other to read it.

Don’t forget to vote tomorrow. Unless you’re planning to vote for the wrong person. Then you should stay home.

Powerful Premise: https://www.amazon.com/Powerful-Premise-Writing-Irresistible-Sneaker/dp/0692425101

Myth #5: I Fear I Can’t Write Because…

Since I’m posting this on Halloween, I thought it appropriate to continue the series on writing myths by specifically addressing the single factor that has prematurely ended more promising writing careers than anything else: Fear.

What are you afraid of? There must be something. Comes with the DNA. We have different fears, but there’s always something at the core creating insecurity or concern. And that’s a problem for a writer. Because a writer by definition has to, first, create something that never existed before and, second, put it out there for others to read. That requires a bit of ego–the assumption that you’ve written something worthy of another’s attention. Fear will prevent you from mustering the necessary ego to push forward.

Let me address a fear I’ve seen repeatedly in my writing retreats: fear about writing skills. Note I used the word “skills,” not “ability.” You can learn to write better–that’s the whole point of the retreats. But some people are better spellers, or better with grammar. Personally, I’ve never been a particularly brilliant speller. I’ve learned to check when unsure. And not to rely on SpellCheck, which at best tells me whether the letters I’ve typed make a word, not whether they make the word I intend. SpellCheck is useful, but there is no StupidCheck. When in doubt, look it up. Which you can do on that phone in your pocket in about five seconds.

Similarly, I’ve had students worry about their grammar or punctuation. “Do all writers have to be grammar Nazis?” No, I say, pointing out that the Nazis actually lost the war, and you want to win the battle to be published. You will have to acquire those grammar skills, though. GrammarCheck is better than it used to be, but far from perfect, and it will probably never understand that fiction writers sometimes deliberately use fragments, or write dialogue in colloquial language or slang.

Fortunately, there are many free tools online for improving your grammar, and if you take advantage of them on a daily basis, you will soon see your skills improve. There are many grammar blogs (Grammar Girl is the most popular), grammar email service (Word-of-the-Day), and even grammar games and apps. At the end of this blog I’ll post a list of excellent grammar-related websites. If need be, hire a tutor, which you can also find online or perhaps at the local community college. But do not let this readily fixable problem deter you from achieving your dreams.

The last fear I often hear is someone worrying that they haven’t read enough to be a writer. Look, it is not necessary to have an advanced degree in English Literature to write a book. It is not even necessary that you be “well read.” What is essential is that you be extremely familiar with the kind of lit you want to write. You can’t write romances if you don’t know how they go. You can’t write SF if you don’t know what’s already been done.

But reading the Great Books, while beneficial, is not essential. I have a good friend who is an extremely successful thriller writer who often laments that he hasn’t read the classics. So he can’t recite poetry or drop Shakespearean quotations or other pompous stuff I’m more likely to do at dinner. But he knows the world of thrillers inside out (much better than I do). It’s all he reads, all he’s ever read. And that gave him the background he needed to build the writing career he wanted.

Mark Twain said “Courage is resistance to fear, mastery of fear, not absence of fear.” So this year, celebrate Halloween by banishing fear and committing to the writing career you want. If necessary, start reading in your area or playing online grammar games. But the most important step is to start writing, regularly, every day. Commit to the future you want.

Grammar Websites: https://prowritingaid.com/art/111/10-Websites-to-Help-Improve-Your-Grammar.aspx

What’s New in Author Earnings?

I will return to the series on writing myths next week (probably) but I wanted to comment on the latest report from Author Earnings while the news was fresh. As many of you know, the people at AE have been using computerized data-gathering and number-crunching programs to collate book sales data, particularly at Amazon. Since Amazon never releases official sales figures, this data is invaluable. Every single time AE has released findings since it began over two years ago, it has shown indie publishing sales on the rise.

Until now.

It’s true. In the October report, for the first time ever, AE data indicates that the indie market share has declined. Not drastically, but significantly. Basically back to where it was in early 2015. Traditional publishers have gained some ground in the eBook arena, and Amazon’s publishing program continues to grow.

First, please note that these figures pertain to market share–not how much money is earned by authors. Authors at traditional houses take a much smaller royalty percentage, so the two are far from the same. Authors at small and medium-sized publishing houses take home about the same amount of money as authors at traditional houses (in the aggregate). This amazing. Two years ago it would have been inconceivable.

But it has declined since the last report.

How can this be? Everybody’s got a theory. Early speculation was that the decline was attributable to traditional publishers finally lowering their eBook prices, but this turns out to not be possible–because they haven’t. A more likely explanation is that the Big Five, and many small and medium-sized publishers as well–have started adopting the marketing strategies and tactics pioneered by indie authors. That would include price pulsing, discount newsletters, Facebook ads, retailer-specific metadata, and similar tricks. Imitation is the sincerest form of flattery, I suppose. Especially when it works.

I think this explanation may be correct. Do you get the Bookbub daily newsletter? I do. It has a huge distribution list and it offers deeply discounted books, usually 99 cents or perhaps $1.99. I’ve bought way too many books because of this newsletter. (AE says Bookbub may be responsible for 5-6% of Amazon’s total eBook sales.) But I’ve also noticed how its content has changed. Originally, the books promoted by Bookbub were mostly indie books. These days, books from traditional publishers, who are presumably willing and able to pay more, take up an increasingly large share of the newsletter. By stealing indie thunder, they’ve managed to halt their sales decline. At least for now.

This doesn’t change anything. We are still fortunate to live in an age in which authors have options, not only publishing options but sales venue options. Your decision about how and where to publish should be based upon your book, your goals, and your personality. Digitalization and online sales have been the great equalizer and a great friend to many indie authors. Since the Old Guard has learned to imitate the first batch of tricks, indies will have to develop new ones.

I’m betting they do.

Author Earnings: http://authorearnings.com/report/october-2016/

Inspiration and Commitment

Hemingway wrote about “a clean, well-lighted place.” Virginia Woolf wanted “a room of her own.” E.M. Forster wrote about “a room with a view.” Sandra Dee wanted “a summer place…”

Okay, I’m starting to digress. But you knew what I was saying at the outset, right? A writer needs a place to write. Ideally that place is quiet and distraction-free so you can muster the enormous focus required to write a novel. Or for that matter, a short story.  Or a magnificent poem.

Studies have shown that, unlike computers, we do not multitask. We focus on one thing at a time, and when we try to do more, we are in reality rapidly shifting our focus in ways that undermine the quality of our work. Only one task can be in focus. The rest are on autopilot. This can make the already daunting task of writing even more daunting, especially when there are children in the house and dirty laundry, etc.

I totally get it. While I raised my first batch of children, I learned to block out everything. You can tell your kids not to bother you unless they’re bleeding or on fire, but we all know it doesn’t actually work that way. So we end up scrabbling for time wherever we can find it. I’ve written in shopping malls and hospitals and parking lots. When you’re trying to get a book finished, I told myself, you can’t be too choosy.

If you’ve read my Red Sneaker novels, you know I advise aspiring writers to commit to a written contract in which they promise themselves they will establish a schedule and stick to it–two hours a day, four hours a day, six. Or so many pages or words a day, whatever works for you. Sign the contract in the back of the book and get the other members of your household to sign it too. You want them to respect your commitment? Get it in ink.

Some distractions you can eliminate yourself. Hire a babysitter if possible. Get someone else to pick the kids up after school, or let them ride the bus. Tell the other members of the household to do their own laundry. And by all means, turn off those email and text pop-ups on your computer. Shut off the wi-fi. Pry your cell phone out of your hands.

At the Rose State conference last weekend, Katherine Center talked about stealing away to a family place in Galveston to write. Michael Crichton used to check into the Beverly Hills Hilton for a month to do the same. I personally have spent too much of my life in hotels and have no desire to ever do it again.

Happily, there is an alternative. The writer’s colony.

A decade ago, there were more than a hundred writer’s colonies in the US. Today, there are about thirty. If we do not support them, soon there will be none. Lara and I travel to Eureka Springs at least twice a year to spend time at the Writer’s Colony at Dairy Hollow, a beautiful mountain retreat. Costs all of $75 a night, food included. You can write all day without interruption, surrounded by some of the most glorious scenery on earth. Last year I even held two five-day writer’s retreats there, and they were huge successes. I’m doing it again next year (June 7-11). Lara and I have spent the past few days at Dairy Hollow (I’m writing this on our beautiful balcony) and I felt compelled to share this inspirational opportunity with you.

The most important thing, of course, is that you find the time and quiet to write. If a writer’s colony will help you get it done, go for it. Dairy Hollow still has space available in 2016, and lots more in 2017. Make the commitment to your writing future. Make your reservation today.

Writer’s Colony at Dairy Hollow