Is Kindle Scout For You?

Kindle Scout is a “crowdsourcing” book selection program Amazon launched last year. Readers vote on unpublished titles based on excerpts, and in return receive free copies of the books they voted for—if those books are selected for publication. Amazon considers the number of “nominations” each book receives, but never reveals the basis for their final selections.

My novel The Game Master was one of the first Kindle Scout selections, January 2015. Writers continue to ask me if I think Kindle Scout would be a good idea for their book. That all depends on the book, your personality, and your overall career plan. Adult genre fiction works best on Kindle Scout. Some people like marketing better than others–but all writers must deal with it. And you should understand that Kindle Scout is a starting place, not a ending place. It should be part of a larger plan, not a replacement for having a plan.

To make Kindle Scout work, you should:

  1. Spend the month your book is up relentlessly working for nominations. You must get a dynamite cover. You must work social media. Tell everyone you know, everyone you see. Call in all markers.
  2. After your campaign ends, Amazon sends everyone who nominated your book a message telling them whether it was selected. The email includes a thank-you message written by you. Use that note to make a good impression, and in the event that your book isn’t selected, to tell people how they can obtain your book elsewhere.
  3. Amazon provides great feedback on the people who voted for your book.  You can see where page views come from, the number of page views, when your book was hot and trending. Use this! Knowledge is power. Even if your book is not selected, you just obtained great analytical information to guide the promotion of your book.

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